Thursday, January 5, 2012

Making Fresh Logos Daily!


Here are examples of logos that have been created by Digexart. We are professional Graphic Designers with over 20+ years experience. What you get at Digexart Creative Inc., is a custom drafted logo specific to your marketing needs. This is what sets us apart from these $99 dollar crowd sourcing sites that guarantee you a logo. There are up to 40 designers that work for free and only one is rewarded in the end. No Crowd sourcing or spec work here. Keep in mind that Spec work is done by inexperienced designers hoping to build their portfolio, and many believe spec work is a necessary evil for all starting designers to prove themselves. The rise of the design community has also been met with the rise of the ‘weasel economics’ of spec work. Now that we have identified it as an evil and seen the destructive manner, we can identify how the creative community is fighting back.

For the few people out there who don’t know what ‘spec’ work is – I’ll try to sum up: it’s when a designer creates artwork for a paying project in the hopes of having their artwork selected, in order to get paid for that work. Think design contest as opposed to, oh, I dunno, a professional trade. Design organizations like AIGA (USA) and RGD (CAN) have generally frowned upon ‘spec work’ as being ‘unethical’ and have campaigned against the practice for years. Members are encouraged not to engage in spec work as part of the regulated standards in the industry. While I have a hard time branding designers who participate as ‘unethical’ – shortsighted perhaps, but many have their reasons and motivating factors – I have absolutely no qualms about describing people who try to profit from the ‘spec’ work of others as ethically challenged.

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